Sometime ago while walking on the streets of downtown Vancouver, I saw a limousine driver waiting for his customer. The driver was wearing a shiny suit and I complemented on the suit and soon we started a (quick) chat. At the end of the chat, he gave me his business card and said “if you are looking for a limousine, give me a call.”
It made me wonder, is that how we book limousines? Soon after, I purposely looked for limousines around and started chatting with drivers and each driver gave me his business card. Over couple of weeks, I had dozens of limousine company business cards. Alternatively, I was told a lot of bookings came through Google Search and each company spends quite a bit of money on Google Adwords where prime keywords could cost in the range of $6-15. Plus, this business is very tech agnostic, yet, they all knew what SEO (Search Engine Optimization) means. However, Google only shows top 10 results and for companies, who might have a really good service or website might never make it to the first page of Google.
Current customer booking process
From the customer side, we recognized the process for booking a limousine is, search on Google and call top 3 – 5 results (mostly ads) and each ad they click, its on average $8. They call multiple companies because they want rate comparison and availability. High level, a customer makes 4 calls and spends $32 of providers to save maybe $5-10. Even after booking a ride, the customer would not know which vehicle will be coming to pick them up (providers always double book, so they cannot confirm on the exact vehicle at the time of booking). The rates across limousine companies are very consistent because of the minimum rate established by the Passenger Transportation Board (PTB) in Metro Vancouver. Plus, in Uber’s time, why would I bother calling companies. To be clear, Uber or any other ride-hailing/sharing companies are not operational in British Columbia.
Inception of Ryde Today
Our goal is to give customers the choice, flexibility and convenience of either booking a limousine, luxury sedan or party bus in Metro Vancouver. We want to be a unified platform for limousine companies to send their rates to customer trip request based on their availability. This way, companies who have really good ratings and service will end up getting the trip. This will help other companies to improve their quality of service.
You can learn more about how the Ryde Today app works and make your next limousine, luxury sedan or party bus booking from Ryde Today.